For independent dental practices and med spas

Five changes your practice can make, each with an estimate of what it's worth.

Then two reports on what changed, at day 30 and day 60.

Things like a page to fix or an offer your site never mentions, written out for your team. The first one is free, no call. The next four cost $199, $499 or $999 total, shown before you pay.

How it works

  1. 1

    A close look at what patients and Google see. Your pages, your listings, your reviews, and the practices near you.

  2. 2

    The first one is free and arrives within 24 hours. The change itself, what it's worth, how to make it, and the evidence.

  3. 3

    The next four arrive within 24 hours of payment. $199, $499 or $999 total. It depends on what the five are estimated to be worth to your practice in a year, and you see it before you pay.

  4. 4

    Then two reports, at day 30 and day 60. Counted from the day the four arrive. Each shows what changed in what the public can see: your Google Maps rank, your reviews, whether Google's AI mentions your practice, and your pages. Your bookings and revenue are not in it. Only you can see those.

What one change looks like

Illustrative example, not a client.Reviewed and rewritten by Luke Hemenway

Glow Medical Spa, Denver

What's working

Your weight-loss program sells. $350 a month with CareCredit is competitive in Denver.

Not yet

A path from the program to the rest of your menu. Patients who lose 15 to 30 pounds often want skin treatments within 6 to 9 months.

You can

Offer an aesthetics consult at the month-4 check-in, with a member price on three treatments.

Estimated worth

About $3,200

By day 60: 6 consults by day 30, then 6 treatments at the average med spa visit of $527.

  1. Day 0

    The offer goes live

  2. Day 30

    6 consults booked

  3. Day 60

    6 treatments

Show how to make it, and the evidence

How

  • Front desk, 15 minutes: add the consult to the month-4 check-in.
  • Owner, 30 minutes: pick three treatments and set the member price.
  • Web person, 10 minutes: paste the new paragraph onto the program page. It's written.

The evidence

The program page already lists monthly check-ins, so the visit exists. The average med spa visit is $527 (AmSpa, 2024 Medical Spa State of the Industry report).

Luke Hemenway

Who does the work

Luke Hemenway spent 15 years managing marketing analytics at RSM US LLP, Toyota, Fresenius Medical Care, Bright Horizons, Boston Scientific, Houghton Mifflin Harcourt and National Australia Bank, among others. Now he brings that to one practice at a time.

More about Luke

The fine print, in plain words

If the changes aren't worth it to you, tell me within 30 days of delivery and I'll refund you. One refund per practice. No retainer, no contract.

Get the first one free