Glow Medical Spa
What your business looks like from the outside — and where the gaps are.
Single-tier membership — priced right, but the category has moved
$149/month · one neuromodulator touch-up · 15% off additional services · no rollover · month-to-month after 3-month minimum · published on website
Glow publishes the membership price publicly — that alone puts them ahead of most Cherry Creek competitors who require a call. Self-qualification at the top of funnel is working. The problem is what happens next: Skin Studio and Pure Aesthetics both run two-tier memberships. The top tier converts high-LTV clients onto quarterly treatment plans. Glow's single tier leaves that segment with nowhere to go except a la carte.
Pricing is public. That removes friction at the top of funnel and filters for serious buyers before they call.
Two leading competitors run two-tier models. The top tier captures high-LTV clients. Glow has no destination for that segment.
Includes a complimentary monthly treatment (HydraFacial or peel) plus existing neuromodulator access. Anchors the base tier. Captures high-value clients.
Weight loss is Glow's fastest-growing revenue line — and its most exposed
Semaglutide, tirzepatide, B12/lipotropic · $350/month · monthly check-ins, lab review · CareCredit accepted · no bundled aesthetics pathway at intake
$350/month is competitive in Denver. CareCredit removes the affordability objection for the first 90 days. The program is converting at the top of funnel. The exposure: FDA enforcement on compounded semaglutide tightened through 2024-25. And the downstream opportunity — GLP-1 patients who lose 15-30 lbs are highly motivated aesthetic buyers within 6-9 months — is currently unaddressed. No intake pathway connects weight loss to body contouring or skin tightening consultation.
$350/month is competitive. CareCredit removes the first-90-day affordability objection. Top-of-funnel is converting.
If the program relies on compounded product, the revenue line has regulatory exposure. Branded supply is more stable but at higher cost — margin compression is the risk.
GLP-1 patients become motivated aesthetic buyers in 6-9 months. Glow has the stack. There is no documented pathway connecting them. Build it now while patients are still in program.
Cherry Creek is the highest-density med spa corridor in Denver — Glow is mid-pack
Review counts, local pack positions, and membership structure observed as public signals at time of analysis.
| Competitor | Reviews | Rating | Local Pack | Membership | Signal |
|---|---|---|---|---|---|
| Skin Studio Denver | 847 | 4.9 | Top 3 | 2 tiers | Gaining |
| Pure Aesthetics CC | 612 | 4.8 | Top 3 | 2 tiers | Stable |
| Glow Medical Spa | 389 | 4.7 | Pos. 4-6 | 1 tier | Growth Plateau |
| Refresh Medical Spa | 276 | 4.6 | Pos. 5-7 | None | Declining |
| Allure MedSpa Denver | 203 | 4.5 | Pos. 6+ | None | Weak |
Review counts and local pack positions are public signals, directional only.
‘Full-service med spa’ is the most crowded positioning in Denver — Glow is sitting on a gap
Service stack: injectables, laser, body contouring, GLP-1, IV therapy, hormone replacement. Homepage currently leads with a promotion.
Glow offers hormone replacement alongside aesthetics. In Denver's 35-55F demographic, this is a genuine differentiator — no Cherry Creek competitor is leading with this combination explicitly. A patient with hormone and aesthetic goals who lands on the homepage sees a discount offer, not the clinical depth that would make them choose Glow over a discount competitor.
No Cherry Creek competitor is leading with this. In the 35-55F demographic, this combination commands a premium and reduces price sensitivity.
The right patient lands on the homepage and sees a discount. That framing attracts the wrong buyer and undersells clinical depth.
Rewrite the homepage hero. Build a dedicated HRT page targeting 'hormone therapy Denver med spa.' Low competition, high buyer intent.
The moves that matter this year
Three actions with direct revenue impact. Prioritized by speed of return.
Skin Studio and Pure Aesthetics are running two-tier models and capturing the high-LTV client segment Glow is currently losing to a la carte friction. A Glow Signature tier at $249/month with a monthly complimentary treatment takes two days to design and activates immediately.
The combination of hormone therapy and aesthetic outcomes under one roof is genuinely rare in Cherry Creek. No competitor is leading with it. Your homepage is leading with a promotion. That swap — from discount to differentiation — changes who self-selects into your funnel.
Your GLP-1 patients will be motivated aesthetic buyers in 6-9 months. If there is no documented pathway connecting weight loss intake to body contouring and skin tightening consultation, that revenue goes to competitors. Build it now while the patients are still in program.